App name on mobile home screen (max 14 characters)

Short description (max 80 characters)

Full description

Keywords / search terms (max 100 characters)

This is the name that will be displayed on your mobile home screen below the app's icon

Sometimes an acronym of the event name is used, since its required to be very short

Maximum 14 characters

Usually a short description of the app, visible on the app store “About this app” preview

This description can be clicked to expand into the full description which is another requirement

Maximum 80 characters

This sometimes includes the short description, and adds additional information for what the app can be used to do

This description is visible once a user clicks on the short description on the app store preview

Follows on with bullet points of things to do, like connecting with attendees, viewing additional content from exhibitors etc

These are the key words or phrases that users may search in the app store, to find your app

These are terms that relate to your event and app

Maximum 100 characters

Setting Up Your Apple Developer Account to Publish an iOS App

VCD and App Graphic Requirements