Event managers can set up event website domains on the Eventsforce platform. Each event can have one website address allocated to the event so that when the website address is entered into the address bar of the browser, the Eventsforce event website will be shown.
Search engines will be able to index all the contents of the site except the pages that require a secure connection (HTTPS/SSL - these are mainly pages related to the registration process). For each page there is a way to enter keywords and a description that some search engines may display under the page name in their search results. There is an option to disallow search engines access to the site.
The following list of the features in Eventsforce are not indexed or need to be dealt with differently when this mode is in use. Pages that have secure connections (have SSL), these include:
- The registration pages
- The amendment pages
- The agenda page
- The event website search function
Note: Images created using the “button” feature will only work if the images are saved and uploaded in Mozilla Firefox (they have to be uploaded as real image files). See "How to make your buttons SEO compatible". It is therefore recommended to use the menu block functionality instead of buttons.
How to setup an event with SEO
Your IT department will follow the instructions on how to make your events compatible with SEO. As soon as they confirm the setup has been completed you can activate the SEO settings in your event.
Activating and setting up the SEO settings in your event
1. Go to Setup > Event > Properties and ensure that the event is set to “Live”. If the event is not “live” then the website will not work with the single event domain.
2. Go to Website > Settings > SEO
The main website is the address that will be shown in the address bar. If there is a need to have another website redirect to the main website then it can be entered in the "Redirect Website Name" section. This will allow for one address like "sec.myevent.com" or "ww.mysecondevent.com" to redirect to "www.myevent.com". If you need this your IT team should have configured your site accordingly.
Example: I have a domain called “myevent” and have setup a web address called "www.myevent.com” and another web address for the redirect called “sec.myevent.com”.
Note: You can only point your domain to one Eventsforce website at any one time e.g. the “www.myevent.com” domain can only point to this one Eventsforce event.
3. Enter the web address you have set up in your domain into the "Single Website Name" field. Also enter your redirection web address (if you have one) into the "Redirect Website Name" field.
4. Click "Save"
The "Allow search engines to index the site" check box will be checked.
If all steps have been completed correctly search engines will now be able to index the web address you have entered.
Note: This feature only enables search engines to index the site. It does not inform any search engines about the site, that still needs to be done in accordance with their procedures – if any.
Guidelines for making sites search engine friendly can be found by searching the web and this is not part of the Eventsforce service.
Setting Up Page Names, Keywords and Descriptions.
Within the 'Page Settings' options you can give pages a real name and add keywords and descriptions which give search engines more information about that page.
To do this:
- Go to Website > Contents > Website Pages. By default, Home Page will be in the Go to Page dropdown
- Click "Page Settings"
There are three fields available for you to enter details into if you wish, each are explained as follows:
- Page name used on the browser address bar: The detail you enter here will change the browser address bar and the page url. If you do not enter a value then the page id is shown instead. The page id can be found by the search engine, but it does not provide a good description for a user.
- Page description seen by search engines only: The description is not necessarily searchable but it is shown by some search engines in the search results page to allow for greater visibility of what that page contains.
- Page keywords used by some search engines: Keywords entered here may be used by search engines to help classify a page or website and can help increase natural search rankings if used appropriately.
Switching off the Search Engine Indexing
The setting "Allow search engines to index this site" will control the contents of the robots.txt file for the website, thus you need to deselect the option and click “Save” if you do not want search engines to find the web address entered.
However, not all search engines will follow these instructions so this cannot be guaranteed to stop the site being indexed. The only way to stop it completely will be to remove website addresses and click “Save” (which will obviously stop the web address from working with this Eventsforce website). The settings will all be blank.