Event managers have the ability to create advertisement campaigns to display ads across various areas within the VCD event. Advertisement space can be sold for the purpose of generating revenue while giving sponsors the ability to promote their organization.
For an overview and more examples of all different types of ad placements as it relates to apps and VCD (desktop), please see our article "Sponsor ad placements and examples".
Note: Each advertisement type will require specific file dimensions for proper display on the page.
This article will cover the following:
Advertisement types
There are various ad types that can be used in the VCD, depending on where you want the advertisement content to appear. The different ad placements allow event managers to sell advertising space as different rates. The advertisement types and graphic sizes are below:
Desktop Ad Banner (1000 x 75px) - banner appears directly below horizontal menu bar on all pages when viewing VCD on desktop (non-mobile device)
Middle Ad (500 x 100px) - a smaller banner can be uploaded as a "Desktop ad banner" and placed above your activity feed on the website. Use this space if the activity feed is sponsored by a company, or to highlight your event hashtag!)
Interstitial Ad (500 x 500px) - square popup that appears when visiting the ‘Home’ page (popup must be closed by user)
Mobile Ad Banner (2008 x 200px; 1536 x 288px) - banner that appears within the mobile app only, can be enabled on various listing pages (attendee listing, exhibitor listing, content hub, etc).
Sponsored Post Ad (800 x 800px) - a sponsored post that appears within the activity feed on mobile devices (for apps only) - similar to a sponsored post that appears on apps like Instagram or Twitter
Square Ad (300 x 300px) - square ad that appears on the left and right hand sides of the page. These ad spaces can be set to "rotate" after a specified number of seconds. Contact your CSM to request changes to the "rotate" setting.
Desktop Ad examples
Screenshots of the VCD are included below pointing out where each ad will appear on the page.
Mobile ad examples (mobile app only)
Uploading sponsor graphics
Before advertisement campaigns can be created in the VCD, event managers must first upload the advertisement graphics to be used. Graphics can be uploaded by doing the following:
Login to the admin portal of the VCD
Go to Ads > Ads
Select the type of ad you want to upload a graphic for
Select “Create” on the left hand side
Add a name for the ad
Browse and upload the image from your computer
Enter any additional information required about the ad
Click “Save”
Note: The event manager will be asked for different information based on the type of ad being created.
Desktop placements
Attendee Listing = ads displayed on the "Attendees" page. Ad spaces allowed:
Top banner ad
Bottom banner ad
Event Listing = ads displayed on the "Agenda" page. Ad spaces allowed:
Top banner ad
Bottom banner ad
Exhibitor Listing = ads displayed on the "Companies" (Sponsor/Exhibitor) page. Ad spaces allowed:
Top banner ad
Bottom banner ad
Home = ads displayed on the "Home" page. Ad spaces allowed:
Top banner ad
Left square ad
Right square ad (up to 3)
Middle ad
Bottom banner ad
Poster Listing = ads displayed on the "Content Hub" page (Abstracts page). Ad spaces allowed:
Top banner ad
Bottom banner ad
Speakers Listing = ads displayed on the "Speakers" page. Ad spaces allowed:
Top banner ad
Bottom banner ad
Mobile placements
Attendee Listing = ads displayed on the "Attendees" page. Ad spaces allowed:
Top banner ad
Event Listing = ads displayed on the "Agenda" page. Ad spaces allowed:
Top banner ad
Exhibitor Listing = ads displayed on the "Companies" (Sponsor/Exhibitor) page. Ad spaces allowed:
Top banner ad
Home = ads displayed on the "Home" page. Ad spaces allowed:
Top banner ad
Middle ad
Poster Listing = ads displayed on the "Content Hub" page (Abstracts page). Ad spaces allowed:
Top banner ad
Speakers Listing = ads displayed on the "Speakers" page. Ad spaces allowed:
Top banner ad
Creating ad campaigns
Event managers can create and schedule ad campaigns within their VCD event to control which sponsor ads appear in which locations, and specify a rotation order when using many sponsors. To create an ad campaign, take the following steps:
Login to the admin portal of the VCD
Go to Ads > Campaigns
Select “Create”
Enter a campaign name
Enter a “Weight/Rotation Order” which allows the VCD to prioritize ad campaigns
The "weight" applies when the ad is not rotating. When multiple ads are enabled in one space, ads with a higher weight appear more often.
The "rotating order" applies when the ad is rotating. The largest number will appear first in rotation.
Set up the campaign schedule (start date/time, finish date/time)
Configure the ‘Desktop Placements’ for desktop ads on various pages by selecting the ads that should appear and entering a “weight/rotation order” for each
Configure the ‘Mobile Placements’ for mobile ads on various pages
Determine the ‘Audience’ based on membership and interests
Click “Save”
Note: When creating an admin campaign, hover over the ad name to see a preview of the graphic that would be displayed.