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How to track website activity using Google Analytics 4
How to track website activity using Google Analytics 4

Learn how to link your Google Analytics 4 account to an Eventsforce event.

Ben Dharmanandan avatar
Written by Ben Dharmanandan
Updated over a week ago

Eventsforce offers event managers a way to track website activity for their events by using ‘Google Analytics 4’. When the Google Analytics option is used, Eventsforce places tracking code on each website page and modals within pages. Activity and statistics can then be viewed within the Google Analytics account.

Note: Eventsforce supports Google Analytics 4. Eventsforce does not support Google tag manager, or Global site tags.

This article will cover:

Creating a Google Analytics account

First, event managers will need to create a Google Analytics account if one does not already exist. The next step is to create a property and add a data stream to the property:

  1. Within the Google Analytics dashboard, go to Admin > Data Streams

  2. Click “Add Stream” and select “Web”

  3. Enter “” as the ‘Website URL’

  4. Enter a ‘Stream name’ such as “Eventsforce”

  5. Click “Create Stream”

Once the data stream has been created, event managers will need to obtain the “Google Analytics 4 Measurement ID”. This value begins with a “G-” and may look like “G-97VLZV4FDR”. Copy this value.

Adding the Google Analytics Measurement ID in Eventsforce

To add the measurement ID to your event in Eventsforce, take the following steps:

  1. In your Eventsforce event, go to Website > Settings > Addresses

  2. Locate the “Google Analytics 4 Measurement ID” box

  3. Paste the measurement ID copied previously

  4. Click “Save”

Final steps

Once the Google Analytics 4 Measurement ID has been added to an Eventsforce event, Eventsforce will automatically add tracking code to all website pages for this event. Data may take up to 48 hours before appearing in the Google Analytics reports.

The ‘Event name’ used in Eventsforce will appear in your Google Analytics reports allowing event managers to distinguish between data for different events. In addition, the page names will also appear in Google Analytics reports.

Event managers can configure separate “views” in the Google Analytics account so data can be shared with stakeholders.

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